About Us

Welcome to Sass + Swag, a dog mum and fur baby duo from South East Queensland.
S+S first began when a beautiful bundle of fluff named Oreo joined his forever family. After a few months with his new family, his fur mum Lauren decided to make him some cute accessories to show off his personality and Sass & Swag was born. 
After some encouragement from family and friends, Lauren decided to make a career change and follow her passion for animals - by becoming a certified Dog Trainer and officially launching Sass & Swag in 2020 (we actually started in 2017 making accessories for friends and family). This self-professed crazy dog lady is all about helping your fur baby express their personality and become their happiest, healthiest self.

Sass + Swag is designed for every pet personality - from those that put the "ass" in Sass to the "wag" in Swag.